About DL Services
I'm Dom, a UK Shopify expert. With my partner Lukas, I run DL Services, a two-person Shopify web design studio in Cambridgeshire, made for small and new stores.
What DL stands for
My story
Five years of learning Shopify by doing it, one step at a time.
2021
My GCSE Business course got me into e‑commerce, and that's how I found Shopify. I've been building on it ever since.
2022
I built my first store: a dropshipping store I started with a partner, which grew into Roselle Wellness. It was my first real project. The same year, I built my first full custom theme. I've since stepped away from Roselle.
2025
What I'd been doing for years turned into an actual business, and Lukas was part of it from the start.
2026
With two of us behind it, the name had to change. We renamed it while building this site: D for Dominykas, L for Lukas.
Next
By 2027, I want DL Services to be a high‑quality service that store owners who need help actively look for.
Most small stores don't get enough attention when they're new, and that's exactly when they need it most. Customers don't come back. The advertising and SEO never get going. The theme grows without a plan. We started DL Services to give new stores that attention from day one.
Dom & Lukas
The two of us
I build the stores. Lukas helps the right people find us. Either way, you'll always deal with me directly.
Designer & developer
Your point of contact
I'm a Shopify website designer and developer in the UK: I design and build the stores, right down to full custom themes. I've taught myself pretty much everything on Shopify, and I'm big on working efficiently.
Advertising & outreach
Behind the scenes
Lukas and I have known each other since school. He looks after advertising and, most importantly, finding new clients for DL Services. As we grow, he may take on more, like smaller design jobs and repetitive tasks.
How we work
No big agency process. Just a direct line to the person building your store.
From first message to launch, you deal with me directly. No account managers, no handoffs.
Email, Discord, WhatsApp or phone. You'll hear from me whenever there's something to show, ask or decide.
My hours are flexible, but I'm on DL Services most days of the week, so your project keeps moving.
New and small businesses are who we're for. Medium-sized stores are welcome too, as long as the build isn't overly complex.
Our e-commerce web design starts here in Cambridgeshire, but wherever your store is, we can work together. All we ask is that it's a legitimate business.
Ongoing support isn't a fixed package, but it's always open to discussion.
Quick questions
The short version, the way I'd reply if you messaged me.
You: Why Shopify?
Dom: It caught my interest, it was the most popular platform, and the people using it gave it great feedback.
You: What's the best part of the job?
Dom: Giving store owners a service that's actually high quality.
You: And the hardest part?
Dom: Time management, without a doubt.
You: What turned it into a real business?
Dom: Discipline, and always thinking a step ahead.
You: What are you proudest of?
Dom: DL Services itself. It's the furthest I've come.
Explore DL Pages
Small stores deserve real attention. For us, that means understanding what you sell, who you want to reach and what your customers need before making design decisions. A clear storefront helps visitors explore your products and find the information they need to decide.
Give each product a clear place to tell its story. Organise images, descriptions, options and buying information so shoppers can understand what they are choosing on desktop and mobile.
Bring the store together with a consistent design. A custom theme is an opportunity to plan how your pages, navigation and product content work together around your business.
Keep your catalogue clear and organised. Product titles, descriptions, images and variants should help customers compare items and give you a practical foundation for maintaining your store.
Introduce your brand and give visitors a useful starting point. A considered home page guides people towards relevant collections, featured products and the next step in their visit.
Share this page with someone planning their Shopify store.
Looking for Shopify experts in the UK? Tell me about your store and what you'd like to build or fix. I'll get back to you within a day.
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